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Selling
Tips
Place toe rings outside glass cases close to the public and where they can touch
them. Although you might suffer some theft the positive difference in sales
will certainly outweigh any loss.
Toe rings are an impulse buy and are small (like candy, magazines) and should
be placed where everyone can see them near the cash register, allowing both
the customer and you to keep an eye on it!
As with your larger items silver needs attention and merchandising from time
to time. Clean well displayed items turnover much quicker.
We offer (benefits)
- Quality Sterling Silver Jewelry .925
- The greatest selection
- Always new and fresh designs
- Exceptional profit margins
- Easy to sell (it sells itself)
- Great displays for merchandising product
- Competitive pricing
DISPLAY, MERCHANDISING
AND PRODUCT MIX
This is the real secret to our selling so many toe rings !
Toe rings are hard to see, so we solve that by giving you a bright colored
display to catch the customers eye from a far.
Once they have looked our way they immediately know what product we are offering
by seeing two fresh white feet.
And finally we make the sale by having an ever changing variety of colorful
and sparkly toe rings to choose from!
It’s very easy, the product sells itself ! Since they are generally an impulse
buy the best place to show them is near the cash register (it’s also the best
place to keep an eye on them.
So..Silver
Jewelry• 7321 Central Ave, Suite 707, Saint Petersburg, Florida 33710•
813.205.2608
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